Pros, are you doing many facials this summer?
For years I have heard that Summer is Waxing Season and Winter is Body and Facial Season. But is that true? Something to think about as a professional is, “are we sending our client’s out the spa door unarmed for the hot, sweaty, pimple, gel drying and oil producing season” and “are we not adapting a summer spa menu to solve our client’s summer skin problems and shouting it out”?
Lots of questions to mull over in the professional mind to challenge ourselves…
First for both the professional and client is to stop thinking what a season has to do in a service of not happening or engaging in. Spa is Spa = Facial, Body, Waxing, Spray Tanning, Makeup and Skin Care Season is all year long. If you’re not giving the Client the best information for her skin and body every season then you’re stuck.
Think of every reason there is for maintaining all the Medical Spa Services you or your competitor do and then ask your client “how does she plan to protect her Investment in Anti-Aging”. This starts the conversation!
Summer Proofing Skin: results are Clear Skin – Sun Screen Laden – Beauty, it’s that simple, but getting there is pre and post education. Start now or fine tune what you already have, because it’s never too late. With great hope your Spa is selling Sun Screens and Balancing and Purifying Skin Care. We love Spa brands like Tizo http://tizofusion.com and ELTA MD. https://eltamd.com/ . Offering a Brand Specific item is the current Spa Boutique retail branding that is a must in technology and wellness today.
Summer Proofing the Spa Menu! We all come out with specials, but I suggest a Summer Menu specifically that can run from late April into Late September depending where in the world you are! Include all your waxing intermingled with Skin Specific treatments and Home care!
Example (use it, improve it or quickly create your own:
Summer Care Menu by Spa Casa Soleil
Summer Menu Marketing
Direct Email is the best and hopefully you have an email list of clients plus Face Book Instagram and Twitter. But start with a designed menu like this:
Now Email it to all your Clients. Post it on your Spa Website and Social Media. Make a Poster of it for the Spa and Frame it (you have months before it’s taken down). Next create a large Post Card printed by your local Printer, Your graphics Team or Vista Print http://www.vistaprint.com , deliver or mail it out to you community, also with your full menu, Mail it to your top 30% of Clients Direct and plus hand it out to all Clients at the desk! OMG, it’s July, but no worries in 1 day you can create a menu, in days a Post Card & Poster Locally for sure and Social Media immediately!
Take one step further and use these services for Specials. Oh YEAH! Specials Like: Combine any One Summer Facial Treatment and a Body Scrub and get a Sun Screen free!
It is all about educating the client away from the old school of no summer care to becoming more of a Bare Healthy Beauty for the rest of their lives. Remember Sun Screen is an application 365 days a year of your Life and is the Skin Cancer protection for Health and Wellness for LIFE. PS along with safe living. Have a Conversation with your dermatologist!
Reading for you and your Clients!
Spa Trends – Sun Screen Article – sign up for this newsletter https://www.spatrends.com/24522/sunscreen/?ct=t(Sunscreen_Blog_7_5_2017)
UK Reports on Sun Screen Report on repeat Application & data http://www.telegraph.co.uk/news/2016/05/26/cancer-risk-warning-as-watchdogs-find-once-a-day-sun-cream-wears/
Pulse Entertainment Web Magazine – Summer Advice by an Esthetician! http://thepulsemag.com/wordpress/2017/07/summer-skincare-tips
Our Summer Tip:
Use Raw Skin Care Hydrosol / Toners for not only their properties, but a refreshing Hydrosol Aromatherapy Wellness Blast before Sun Screen Application. They heal, kill bacteria, balance, hydrate & soothe skin.
Raw Skin Care Hydrosol Information :Raw Skin Hydrosols