Corona (COVID-19), HIV, Flu: Remember the HIV Breakout in the 80s and how it impacted so many businesses including the beauty industry. Every State passed regulations to aid in stopping the spread. The best cure is safe sex, but HIV has yet to be cured and is only managed with drugs.
Corona Virus is similar in the fact that we need to step up and change the way we present ourselves as a healthy and safe environment.
The Corona Virus (COVID-19) has no cure , drug management actions or preventative immunization injection/shot, it spreads to available hosts, gives no warring except Fever, Cough and Short of breathe, and has little to no research that we know of yet.
What can we do immediately to protect our staff and guests? Lets begin by refreshing your Spa’s Sanitation practices and then add and changing current practices.
Changing and Adding New Practices
departments reflect each other
Update and Adding New Practices
Sanitizing surfaces between clients and staff on all equipment including: Chairs, Keyboards, Terminals Etc.
Change surfaces: Chairs, Mats, Receptacles & Containers from wood and fabric to metal and plastic
Check and Sanitize Entrance Doors all knobs and hangers, where hands go.
Sanitize pens or investing in Marketing pens to give away
Add a Hand Sani-dispenser and Kleenex at the desk for Guests and Staff.
For years I have heard that Summer is Waxing Season and Winter is Body and Facial Season. But is that true? Something to think about as a professional is, “are we sending our client’s out the spa door unarmed for the hot, sweaty, pimple, gel drying and oil producing season” and “are we not adapting a summer spa menu to solve our client’s summer skin problems and shouting it out”?
Lots of questions to mull over in the professional mind to challenge ourselves…
First for both the professional and client is to stop thinking what a season has to do in a service of not happening or engaging in. Spa is Spa = Facial, Body, Waxing, Spray Tanning, Makeup and Skin Care Season is all year long. If you’re not giving the Client the best information for her skin and body every season then you’re stuck.
Think of every reason there is for maintaining all the Medical Spa Services you or your competitor do and then ask your client “how does she plan to protect her Investment in Anti-Aging”. This starts the conversation!
Summer Proofing Skin: results are Clear Skin – Sun Screen Laden – Beauty, it’s that simple, but getting there is pre and post education. Start now or fine tune what you already have, because it’s never too late. With great hope your Spa is selling Sun Screens and Balancing and Purifying Skin Care. We love Spa brands like Tizo http://tizofusion.com and ELTA MD. https://eltamd.com/ . Offering a Brand Specific item is the current Spa Boutique retail branding that is a must in technology and wellness today.
Summer Proofing the Spa Menu! We all come out with specials, but I suggest a Summer Menu specifically that can run from late April into Late September depending where in the world you are! Include all your waxing intermingled with Skin Specific treatments and Home care!
Example (use it, improve it or quickly create your own:
Summer Care Menu by Spa Casa Soleil
Summer Menu Marketing
Direct Email is the best and hopefully you have an email list of clients plus Face Book Instagram and Twitter. But start with a designed menu like this:
Now Email it to all your Clients. Post it on your Spa Website and Social Media. Make a Poster of it for the Spa and Frame it (you have months before it’s taken down). Next create a large Post Card printed by your local Printer, Your graphics Team or Vista Print http://www.vistaprint.com , deliver or mail it out to you community, also with your full menu, Mail it to your top 30% of Clients Direct and plus hand it out to all Clients at the desk! OMG, it’s July, but no worries in 1 day you can create a menu, in days a Post Card & Poster Locally for sure and Social Media immediately!
Take one step further and use these services for Specials. Oh YEAH! Specials Like: Combine any One Summer Facial Treatment and a Body Scrub and get a Sun Screen free!
It is all about educating the client away from the old school of no summer care to becoming more of a Bare Healthy Beauty for the rest of their lives. Remember Sun Screen is an application 365 days a year of your Life and is the Skin Cancer protection for Health and Wellness for LIFE. PS along with safe living. Have a Conversation with your dermatologist!
Use Raw Skin Care Hydrosol / Toners for not only their properties, but a refreshing Hydrosol Aromatherapy Wellness Blast before Sun Screen Application. They heal, kill bacteria, balance, hydrate & soothe skin.
At one time there were little to no Sun Screens available to buy. We depended on Hats then Visors, Long Sleeves and Getting Out THE Umbrellas or just staying out of it.
Especially if you are very Fair, Sensitive and a Redhead!
The well documented development of the sun screen from a laboratory to commercial use began in 1928 with the mineral Zinc (organic in matter). Who the discovery is awarded to is still debated, but the credit goes to Cosmetic Scientist: Milton Blake (Hamilton Labs, Australia 1930), Eugene Schueller (L’Oreal Cosmetics 1936), Franz Greiter, Chemist (Australia 1938 and being responsible for the SPF Rating system in 1962), Benjamin Green (American in Miami, 1940 for GIs in WW2/ South Pacific, this Sun Screen became known and commercially available for the first time in America in 1944, named Coppertone).
The first formulations of Sun Screens Commercially were made with very toxic ingredients & had to be formulated in production with Hazmat suits. Since the 1960s, we have seen many more formulas come & go from Sea & Swim to Beach & Boat Lovers including: Water Resistant Proofs to Cosmetic Infusions in Moisture Cremes to Foundations.
Today, there are wonderful Sun Screens with safer technology and more are being developed. Why, because Melanoma is at an all time high, do to Over Sun Exposure & Burning and Tanning beds which were used by most people from late 1960 through the 1990s & beliefs in the 20th Century, that a deep tans was a sign of health, beauty & wealth. Thank goodness that has changed.
Today Women and Men alike opt for a lighter healthy tan. But the journey to Anti-aging is fragile and as Professionals, our treatments today for Anti-aging include deep exfoliation of all kinds from Enzymes and Peels to Lighter more efficient Laser technology. While all this is a wonderful benefit to our Youth Seeking Clients, protection is an utmost importance.
Let’s put out the Myths and get right to some of the Truths about Sun Screen.
Truth: Sun Screen are now made with safer chemicals & available without added chemicals & heavy fragrances. But there are NO completely chemical free Sun Screens.
Myth: Vitamin D absorption is blocked with Sun Screen
Truth: Sun Screens do not Block the Body’s natural ability to absorb Vitamin D.
Myth: The amount & use in one application of Sun Screen on hot spots (Nose, Shoulders etc.) is best and all you need.
Truth:full coverage and liberal amount to cover all exposed areas and repeating the application is essential to full protection.
Myth: Waterproof Sun Screen are a once an outing application
Truth:Waterproof Sun Screens are meant to last 30 to 40 minutes in the water and need reapplication after water dipping. Your body’s actions are to absorb and in water sun screen melts away.
Myth: My Sun Screen say’s it “PROTECTS ALL DAY”
Truth: This packaging is not true & is hype. If it says “all day protection” it must instruct with reapplication every hour.
Myth: I don’t need to apply a Sun Screen after laser, peel or facial treatment the next day or maybe one more time.
Truth: Like Tanning beds, when we manually decrease our skins layers & the skin become thinner we need to be extremely vigilant with protection every day. It’s a fact and yes you must apply everyday!
Myth: Sun Screen after waxing for hair removal is not necessary
Truth: It’s as important as after any exfoliation service. Waxing hair not only removes Hair but it also takes with it dead skin cells on that area of skin. It’s most important after & continually to apply sun screen daily with exposure. Note, it’s a great practice after all Hair removal techniques including Laser which works to remove dead cell that accumulate in the follicle.
We as Professionals have the most opportune time to educate our clients from Tweens to Grand Parents about protection and slowing down the chance of skin cancer. Beauty is as beauty does and our body and its skin show the signs of environmental, personal care & stresses as our life’s journey progresses. Being nearly free from disease is hard for us all but we can live a life style of prevention.
Let’s face it, “Sun Screen is Anti-aging”
Here at the Red Cherry Group our passion is for a safer healthier world.
Prevention as a mindset and action is the power to create a healthier body.
First through good natural and organic “live food” choices for internal stress relief and less allergies, to maintaining and building the immune systems
Second through Organic, Natural Native and International body and skin medical practices; these are wonderfully available in Wellness Centers & Day, Medical & Resort Spas to rev the body and skin detoxification systems
Thirdly through Natural and Organic Personal Care that purifies, and detoxifies to enhance skin’s strength and relieving stress.
If you haven’t join the Wellness Spa Community to offer the finest active natural & organic professional Spa Services
Offers the Finest Professional & Retail Spa Products which grew from the Passion & Vision of Red Cherry Certified Organic Lab.
We offer three Organic Treatment Brands from One Organic Manufacturer maintaining superior standards & performance:
Raw Skin Care, Amrit Organic & Spa Specifics.
Each product is Hand Crafted & always Fresh with the sole purpose of wellness, healing & improving personal care in every formula from anti-aging to flawless & strengthened skin, with all the benefits & results.
Raw Skin CareCollections are designed for specific skin needs from Teen & Adult Acne to Chronic Conditions & Inflammation to Anti-aging; including Pre & Post Medical Spa Laser, Peels & Non-Invasive Treatment Therapies. Raw Skin Care heals the skin back to health & beauty.
Amrit Organic Collections bring Global Body Treatments & Organic Botanical Practices & Products to the forefront of Spa Offerings & redesigns Body Therapies to advance luxury treatments.
Spa SpecificsCollections are Our Pioneered Organic Professional Treatment & Retail Brand for Nails, Hands & Feet & Simply Addicting Body Scrubs & Wrap Therapy. Spa Specifics eliminates chemicals in skin & nail services that are so prevalent in nail care.
Yes You Can,Medical Estheticians, Laser Technicians, Nurses, & PT Massage Therapists by simply using what Healing Professionals have done for Centuries to Heal Disease, Spiritually Revive & Beautify = Aromatherapy. For those of us who are bridging ancient medical practices and high science Aromatherapy is a great vehicle to balance.
Imagine as a client would that upon coming in for Botox, Laser or an Injection Service & the Professional first pulse point your wrists with a blend of Lavender & Lemon Balm to bring down anxiety & after a bit of Mint to enlighten energy for YOU! Sure beats the Coffee they offer! Think of the release as numbing cream is applied!
I highly Recommend Care with all Aromatherapy by updating your knowledge, become a certified technician & know the red flags to aromas plus remember all our Drugs begin with Mother Nature, so don’t underestimate the power of Aromatherapy. It’s a wonderful practice & all too well the Client has no idea to ask for something calming to relieve her or his anxiety or day’s tension. There are many ways Aromatherpy Wellness can be added to the Medical Spa Venue, but this is a simple non invasive way to begin a great relationship & build loyalty.
Here are some simple examples of Notes to Blend:
BALM, LEMON; (Lemon Balm); (Melissa Officinalis)
Uses: Antibacterial, antihistamine, anti-inflammatory, antiseptic, antispasmodic, antiviral, bactericidal, carminative, sedative, tonic, and for purification of skin.Aroma is light, fresh & green citrus blending well with citrus oils, chamomile, geranium, lavender, petite grain, geranium rose
Mind Body Spirit Properties Anti-anxiety & Reconnecting calmness to peacefulness allowing the body to renews cellular energy (anti-aging)
BASIL, SWEET (Ocimum basilicum)…PSST…Excellent for Women for Hormonal Balance
Uses: Antibacterial, antiseptic, & antispasmodic
Mind Body Spirit Properties: Cheers & strengthens to re-surge energy with clarity, Antidepressant , used to relieve melancholy, fear & sadness, Excellent for Women’s issues to relieve cramps and stimulate menstruation
CORIANDER (Coriander sativum)
Uses: This herb is used in several international cuisines, Aroma is sweet, spicy, woody, & a slight fruity top note
Mind body Spirit Properties: Analgesic, antibacterial, anti-rheumatic, & antispasmodic, Revitalizing, gently stimulates tired and low energy to rebound, Helps people to relax pleasantly from stress and nervousness, Relieves the mind of chaos to revive the senses to regenerate
Lavender (Lavendula angustifolia)
Uses: Used in Purification, Calming & Renewal to Strength
Mind body Spirit Properties: Lavender oil is known for its skin healing properties and its use as a sedative, Analgesic, antibacterial, anti-inflammatory, antimicrobial, antiseptic, antispasmodic, aromatic, Blends well with a wide variety of essential oils but especially : bergamot, chamomile, clary sage, clove, cypress, eucalyptus, geranium, grapefruit, juniper, lemon, lemongrass, mandarin, marjoram, palma rosa, patchouli, peppermint, pine, geranium rose, rosemary. Lavender calms to awaken leaving a sense of new abilities of beauty, strength, passion & rebirth
Uses: Mint has many culinary and pharmaceutical uses. It is also used for its soothing and cooling qualities on the digestive and nervous systems
Mind body Spirit Properties: Analgesic, antibacterial, anti-inflammatory, anti fungal, antimicrobial, antiseptic, antispasmodic, astringent, carminative, digestive, expectorant, insecticide, sedative, stimulant, stomachic, vasoconstrictor, & vermifuge, Blends well with Basil, eucalyptus, geranium, grapefruit, juniper, lavender, lemon, marjoram, & rosemary, All mints bring release, bring mindful joy, infuse warmth & compassion for well being and heighten body electricity to new energies
ROSEMARY (Rosmarinus Officinalis)
Uses: Opens breathing gently especially when mixed with Orange & Lemon; excellent for breakouts & Hormonal skin types.
Mind body Spirit Properties:Analgesic, antiarthritic, antibacterial, antioxidant, antirheumatic, antiseptic, antispasmodic, aphrodisiac, astringent, carminative, decongestant, diaphoretic, digestive, diuretic, expectorant, fungicidal, hepatic, hypertensive, nervine, restorative, stimulant, stomachic,& tonic, Warm, Hydrating & Purifying, Antibacterial to skin bacteria & infection…excellent for acne and broken skin do to eruption. Strong, fresh, camphor-like and with a woody-balsamic undertone, Blends perfectly with basil, bergamot, cinnamon, citronella, clary sage, geranium, grapefruit, lavender, lemon, litsea cubeba, mandarin, marjoram, peppermint, petite grain,& pines,Rosemary clarifies the mind to intelligence & rebound the bodies strength
Best Advise! Give us a call, we can help you & answer all those questions. But keep it simple &
choose a Custom Blend or a Small Collection of Aroma Extracts that Build your Brand & Reputation as Well_ness too!
Wellness is the main ingredient for the quest of a healthy life style, strong, disease free, balanced and radiating beauty. Maintaining and acquiring wellness is a cyclical journey concentrating on pain relief, detoxification, balance and beauty. We return to each of these actions over and over again in one full long healthy life.
Body Massage, Warps and Exfoliation; stimulates, invigorates and brings balance to the largest organ of the body, directly influencing every internal organ including the circulatory and central nervous systems. Increasing the health and wellness body treatment is in the added therapy of organic oils in blends and combination of essential oils and natural herbs with active properties for each cycle that empowers manual therapy.
Amrit Organic “Cycle of Wellness” Collection offers all four therapies of the wellness cycle in organic ingredient health rich formulas:
Jivaka Pain Relief therapy deeply relives chronic and sudden muscle pain including arthritis, sports sprains and joint discomfort. Jivaka combines the power of Organic Juniper Berry, Lavender, Eucalyptus and Rosemary in Organic Sunflower, Extra Virgin Olive Oil, Jojoba and Vitamin E. these oils bring natural nutrition and anti-oxidant properties while the precious essential oil properties deeply warm circulation and release pain, while encouraging inner strength and clarity of mind.
Garshan Detox therapy kick starts the cleansing mechanisms of the body including the lymph system. These internal actions initiate toxin removal and strengthening the body’s natural system of detoxification. Garshan combines powerful Organic essential oils of Geranium Rose, Juniper Berry, Cypress and Lemone in Organic Sunflower, Extra Virgin Olive Oil, Jojoba and Vitamin E. these oils bring natural nutrition and anti-oxidants while the precious essential oil properties invigorate while warming cellular action and encouraging the body’s stubborn collective areas to release toxins and impurities, improving the normal daily body repair and protection abilities.
Tissue Relief our organic “Signature Massage Balm & Oil” is perfect for deep tissue and modalities for muscle and tension relief; infusing therapy grade Organic Lavender (purifies and calms) into Organic Pam Fruit Butter (Vitamin and antioxidant nourishment) and Organic Virgin Coconut Butter (anti-inflammatory and healing). Perfect ending leaves the skin nourished, soft and balanced.
Strengthen comes from the ancient THAI therapy of organic lemongrass, organic Sunflower oil , organic Safflower oil and Organic Virgin Coconut oil. Deep beauty comes from deep healing and balance, strengthening all systems of the body along with purifying and cleansing.
Each has a companion scrub and mask, building services of complete wellness
and can also be introduced in Tressage! They are simply the Cycle of Wellness!
Welcome to the heart of Our Initiative. The RedCherry Group is driven by my passion to bring information to the forefront, push minds to build a solid spa community, reboot spa business actions & to continually keep all eyes on the future.
The “call for action” today is Education first. From many spas, I hear, only take classes from their product manufacturer. Today, I give you the the permission to broaden your knowledge with a challenge.
Broadening your perception of what you already know has a multi-purpose, including what’s true, what’s new & what’s coming in the future. Here are ways to attain this career lifestyle practice:
Invest in your self…it’s investing in your career!
Research from reliable resources …chose through investigation
Network with Other Professionals & Educators…pick brains
Investing (UR $ for knowledge) in advanced education, gives you an edge with more senses to absorb information & the opportunity of meeting more professionals. Best avenues: Day & Medical Spa Industry Conferences, On-line Webinars (American Spa Mag offers them), Memberships in Local Chapter & National Association. Don’t overlook related Career Industries & Business Professional Memberships like: SBA, AM Spa Association, & ISPA ! Share new one’s you like & why, in a reply below!
Research from reliable sources! Yearly I read this report along with ISPA Yearly Survey Report. Tap on the Global Summit Image and get the PDF. Never say never, you will find Past & Future Forecast Trends that you can take a portion or concept from & stimulate your staff & clients. My Future Concept Day & Med Spa Love is “Self Help Treatments & Home care” Think beyond stress relief, but of the symptoms: sleeplessness, agitation, nervousness, dull skin tone & sadness. Create Therapies Like The Better Lullaby Massage; a mix of heat & touch therapy that strengths better sleeping habits!…think Amrit Organic = indigenous medical preventative lifestyle Rituals…Spa perfect! Couldn’t help myself…think Wellness in a more self help way. BTY Self help is Touch Therapy Treatments!
Like Alice, meeting New People, was a bit awkward at first…but the ride & discovery was amazing. I have met the most passionate & wonderful professionals in every class I’ve attended & taught. I have learned from everyone of them & I have made Friends from all over the world. We are in the most sharing & caring industry. Ask my wonderful Associate, Friend & Salon Spa Owner Maria Sigman of Echo Chicago; Just back from New Orleans, attending a two day business conference with people from all over the USA. Maria seeks every education opportunity she can find for herself & all her staff members.
Lastly, I want to add newsletters. They are a grass roots way of finding inspiration, new ideas, trusted past insights that come back & sometimes the most unique Medical & Day Spa offerings that must be investigated.
There is always more but this is the First of New Spa beginnings …never stop the search of knowledge!